The Art Of Writing Great Email Subject Lines
Email subject lines are often overlooked in the marketing process. By following the steps in this guide, you will:
-Gain knowledge that will help you becoming even better as a marketer
-Have a better relationship with your list by increasing the trust factor
-And increase your profits.
Mastering the art of writing great subject lines means you’ll avoid the mistakes others make and improve your opt in rates. Sound good?
Sadly, I can’t just hand you the perfect email subject line that works 100% of the time. As we’ll see, that kind of thing is short lived. Every situation is unique. What I want to show you is a thought process you should go through when you write your subject lines. It can be a little challenging to rethink what you may be doing, but the benefits outweigh the challenge.
The process itself is pretty simple:
Step 1. Clarity first: how to eliminate confusion for your reader.
Step 2. Draft subject lines to increase your changes of success.
Step 3. Weed out the duds and run with the winner!
Step 4. Additional considerations.